Vacation Rentals Executive Bios

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B E H I N D T H E S C E N E S

MARKETING COMMUNICATIONS DIRECTOR

Ardith Lowell (Marketing Communications Director)

SeeVacationRentals.com is actively committed to being the vacation rental marketing leader. Therefore, it is Ms. Lowell’s responsibility to compliment Mrs. Van Buskirk’s and Mr. Rivituso’s efforts with Public Relations, advertising, web marketing, and promotional strategies. Ms. Lowell’s credentials include tenures with global corporations such as Philips, Hitachi, and Samsung, as well as clientele in industry, retail, services, and hospitality. Her strategies and campaigns have helped build sales and brand awareness, through cost-effective methodologies. She is president of the consulting firm, Marketing Communications Think Tank. Ms. Lowell holds a B.A. degree in Political Science/International Relations, and has won numerous corporate marketing awards.

If this isn't proof of success, then what is?

	SAMSUNG ELECTRONICS multiple awards: Industry awards for its advertising creative during tenure		SAMSUNG ELECTRONICS media trend: Media selection created the hottest trend in the industry
	SAMSUNG ELECTRONICS 3 awards: Marketing, Public Relations, Trade Show (Comdex Fall)		PHILIPS ELECTRONICS 2 awards: Trade Show (Comdex Fall, 2 consecutive years)
	HITACHI DATA SYSTEMS 1 award: North American Education catalog and promotions module for onsite training services

A taste of proof in the numbers!

	390% increase in annual product line sales from one new product introduction strategy		2 key competitors surpassed in brand recognition within 7 months with one branding campaign
	# 1 selling product position with key retailer as a result of film cross-promotion strategy		97% press meeting attendance and extensive press coverage, due to PR and event planning
	300 + global attendance of a product launch webinar, as part of an internal campaign		40 + annual product awards as result of Public Relations strategy
	4 new customers for one client within first week of launch of an online directory strategy

Marketing Communications Think Tanks (MCTT)
Do we have the right person for the job or what?
http://www.mcthinktank.net/
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